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Thomas Michael thought lululemon was so expensive that a equal or better yoga pant could be produced less expensively. He began designing his own yoga pants. It was not long before he had a better product than lululemon at a better price.
There were really inexpensive pants for women and the quality was not worth the price. The other thing was good quality yoga pants were incredibly overpriced. The idea then took off great quality yoga pants and bras for less than half of the mall chain store
Thomas Michael knew women around the world were over paying $88-$108 and even $128 for yoga pants Thomas produced a superior product and charges 1/2 the price of the chain stores.